I select Asian Art Museum to create a modern brand identity that brings the historical museum into the present and future and engages with a younger, diversifying audience. I visited and researched the museum to shape the new visual identity.
I want to reimagine the Asian Art Museum as more modern and dynamic.
Rebranding Asian Art Museum
Graphic designer, Brand designer
Create a new logo and brand identity. Building a website and mobile app.
Inclusive + Diverse + Imaginative + Fascinating + Dynamic
The logo shape with the triangle is related to religion and culture symbolism with luck, creativity, and inspiration. The bold represents contemporary art. The movement between elements gives a sense of dynamic. The open shape allows for new ideas and creative thinking.
